You signed up during a promotion.
The price was heavily discounted.
So you assumed that was the normal cost.
Months later, renewal hit.
The charge was much higher.
You thought it was a billing error.
But it wasn’t.
Why the Price Suddenly Increased
- Introductory discounts apply only to the first term
- Promotional pricing has a fixed expiration
- Renewals default to the standard plan rate
- The discount does not auto-extend
The original offer was temporary.
The renewal follows the regular price.
Where Users Get Confused
- The discounted price looks like the base plan
- Renewal terms are hidden in fine print
- Emails focus on savings, not renewal cost
- No reminder appears before the higher charge
So the increase feels unexpected.
How to Check Before Renewal
- Review the “next billing amount” section
- Check the original promotion terms
- Look for “renews at regular price” notices
- Cancel before the discounted term ends
Discounts reduce the first payment.
They do not lock in the long-term price.